FACE FOR A NEW AGE MODEL COMPETITION We knew we'd struck a chord with the fabulous and fifty female generation as soon as voting opened in the final stage of our nationwide search for the new face of IMEDEEN Prime Renewal. You voted in your thousands – thank you! In the end it was 52 year old Sue Johnson from Newcastle who won you over. With her wonderful smile, great skin and warm personality, Sue radiates joie de vivre and truly epitomises the IMEDEEN spirit of ´doing more´. We flew Sue to Copenhagen to shoot the new advertising campaign with leading Danish photographer, Steen Evald, who was on the original judging panel. Discover Sue´s beauty secrets and check out all the behind the scenes action on our podcast.   Click here to see Sue on BBC.